Saturday, February 7, 2009

Smoke On The Water...

OK, there's no shortage of opinions about the recent events surrounding Michael Phelps and his illegal drug usage. Is it fair? Was he careless? Are the rulings from USA Swimming just? My perspective on the matter will add no additional value or clarity -- but I would like to comment on the forgotten victims in this ordeal; his sponsors.

Who hasn't purchased something, only to get it home and find out that the picture on the box didn't represent the product within? And when this happens we're ticked, right? Without any attack on the amphibious athlete's character whatsoever, the packaging simply no longer resembles what corporate America purchased. High cost endorsements are, perhaps, a blog for another time... but celebrity beware: as Yoda once said, "...with much power comes much responsibility."

Once you sign on the multi-million dollar dotted line, you are no longer person -- but product. Mr. Phelps, you've been found defective, and have been returned. We'll wait to see if you end up on the bargain table.

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